Consumer and Brand Marketing Communications

Delivering integrated communications to consumers to build brand loyalty
• Marketing Communications – developing strategy to position and profile a product or service. This also entails creating marketing materials for branding and publicity purposes
• Social Listening – Monitoring of social media channels to gain insights and identify opportunities for engagement
• Trend Analysis – analysing consumer data to understand the changing needs, expectations, sentiments and values of customers
• Influencer Engagement – building and implementing authentic influencer relationships to strengthen and amplify brand messaging
• Digital and Social – engaging audiences online through digital and social platforms
• Mobile Engagement – engaging users through mobile phone technology
• Events and Activations – creating brand experiences, both face to face and virtual