Measuring metrics on social media is important for a number of reasons. First, it helps you understand how your content is performing and whether it is meeting your goals. For example, you might track the number of likes, comments, and shares that your posts receive to see how engaging they are with your audience. You might also track the number of followers you have, or the number of clicks on a link in a post, to see how well your content is resonating with your audience;
In addition to helping you understand the effectiveness of your content, tracking metrics on social media can also help you identify opportunities for improvement. For example, if you notice that certain types of content tend to perform better than others, you can focus on creating more of that content. Similarly, if you notice that your content is not resonating with your audience as much as you would like, you can try to identify the reasons for this and make changes to your strategy accordingly.
Overall, tracking metrics on social media is an important part of any social media strategy, as it helps you understand what is working and what isn’t, and allows you to make data-driven decisions about your content.