Media Relations

  •  Media Perception Surveys – establishing benchmark perceptions
  • Content Planning – identifying story angles and packaging content for distribution though paid,earned, shared  and owned channels
  • Content Creation – writing media releases, opinion pieces, thought leadership articles, listicles, social media
    content, website copy, blogposts and advertising copy; and the creation of video and data visualisation including  GIFs and infographics
  • Media Relationship Building – developing and managing relationships with reporters, journalists and editors  across broadcast, print, online and digital media
  • Media Engagement – pitching and selling in of stories, liaison and negotiation with media, interview briefing and  preparation
  • Coverage Reports – monitoring, measuring and evaluating coverage against targets