Media Relations

January 1, 2023

Media Perception Surveys – establishing benchmark perceptions
Content Planning – identifying story angles and packaging content for distribution though paid,earned, shared and owned channels
Content Creation – writing media releases, opinion pieces, thought leadership articles, listicles, social media
content, website copy, blogposts and advertising copy; and the creation of video and data visualisation including GIFs and infographics
Media Relationship Building – developing and managing relationships with reporters, journalists and editors across broadcast, print, online and digital media
Media Engagement – pitching and selling in of stories, liaison and negotiation with media, interview briefing and preparation
Coverage Reports – monitoring, measuring and evaluating coverage against targets